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Type rules


Type rules
Type rules


Pdf | Eng | 227 Pages | 18.12 Mb


Type is all around us, in everything we read, from product packaging in the grocery
store to television commercials, from greeting cards, books, and magazines
to storefront signs. Learning to read and write the alphabet is one of the first things
we are taught in school, and that process often begins before nursery school with
television shows and videos intended for the hungry and curious minds of two
and three-year-olds.

Type rules


Type rules


Type and printed matter communicate not only information to us but also
influence decisions we make on a daily basis. Whether we realize it or not, type
and the way it appears affects which CD and book cover catches our eye, which
detergent might make the whites whiter, and which movie might be the scariest
or most romantic. Much of this process goes on unconsciously, which is why the
art and craft of typography is so invisible to the average person. But its unseen
nature by no means diminishes the importance and influence type has on the qual
ity and substance of our daily lives.

Type rules


Type rules


Type Rules! is intended for anyone interested in typography, be they a novice
computer user or a professional graphic designer. There is something here for
everyone, whether you know a little or a lot about type. This book does not have
to be read front to back; you may thumb through the chapters and stop wherever
something sparks your interest or read it chapter to chapter. This book will stimu
late and satisfy the neophyte’s interest in type as well as offer advanced information
and techniques to professional graphic designers who want to improve their work.

Type rules


Type rules


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