If you really want to become a graphic designer, ask
yourself this: Do you know what is expected and how to meet those expectations? If the answer is no, this book may be useful. If the answer is yes, read on anyway.
Yet even before you delve into this book, consider the following: If you have played with standard newsletter or greeting card programs on your computer and have said to yourself, “This is a fun way to pass the time, earn some cash, and maybe start a career,” you might be assuming that graphic design is a relatively easy endeavor. Think again! Although you may have a genuine aptitude for composition and may be intuitively adept at wedding type to image, these instincts alone do not make you a viable graphic designer, at least not any more.
Since the first edition of Becoming a Graphic Designer was published in 1999, the field and its requirements have changed. Graphic design may not require licensing or certification, but a practitioner must be highly trained, decidedly talented, and fervently dedicated if the goal is to to do better than average work. As you will see (if you don’t already know), this field has many subdisciplines (and subsubdisciplines) that require bodies of knowledge and intense experience. Graphic design is not, as some people like to say by way of unfair comparison, brain surgery, but then only brain surgery is really brain surgery. It is, however, a specialized practice that has expanded as technologies have developed. Graphic design is not for the fainthearted — or the lazy.
Заголовок: Becoming a Graphic Designer
Автор: Steven Heller & Teresa Fernandes
Размер: 64.82 Mb
Количество страниц: 370